Creating a "multi-tiered" custom marketing or e-marketing program that combines interactive media with traditional marketing tactics, such as collateral material, or newsletters, can increase awareness and drive traffic. 4CDesignWorks has a solution to fit any budget.
4CTechnologies has been in business for close
to 25 years, serving customers across all industries here in Pittsburgh,
Western Pennsylvania and across the nation. We get many questions about
workflow, business opportunity, emerging technologies and return on investment
as many of our customers continue to pursue technology initiatives to help
drive business. We see a handful of technology trends that really
seem to be catching on and are pleased to share them with you:
Interested in riding the social wave of opportunity
and integrating it into your company's business environment? How
should you get started? Who should lead the collaboration charge?
What technology platform should you select? How do you introduce
knowledge sharing to your employees? As presented at a recent technology
conference we sponsored here in Pittsburgh, we would like to share with
you our top ten tips for integrating social strategies into your business:
The sheer volume of information available on
the internet is growing rapidly everyday -- more to say, more to read and
more to find. Statistics show there are close to 555 MILLION websites available
on the internet today. And what makes it even more confusing is that the
tactics for staying visible to clients and potential clients are changing
just as quickly. It doesn't matter if your company is B to B, or
B to C -- you have to work hard to stay on top of eMarketing and the visibility
game with up to date Search Engine Optimization (SEO) strategies. Here
are just a few of them:
In this day and age of information overload,
a web portal could be a vital part of your company's internal and external
communications strategy. Portals help many organizations to
utilize the web to access information and provide service to their users
around the clock. In order to effectively handle the varied needs
your company's audiences, careful planning and organization is an important
part of your ROI strategy.
Typically, information and services in a company portal are organized according to the way service-providing departments are divided OR the way the user expects to see the information. Consistency is key. The users need to have a general idea of what sort of information or services are available at a glance so they can get what they need easily. If the users find little information about their topic of choice, it can be more difficult to find what they need, resulting in a frustrating user experience.
To help resolves these challenges, do your homework in developing user-friendly navigation and taxonomy. This may vary according to the user's profile. It is best to think SIMPLE! There are some basic functions and features that a portal should have. These include:
Your needs are always changing --- as you react to customer
demand and fluctuations in your business. A review and update of
your website can have a major impact on the success of your business. In
order to help you drive sales, your website should be a true reflection
of your business and an extension of your marketing effort. It should enhance
your customer service capabilities and open doors to increased awareness.
Consider these questions:
Does your website provide the right information about your company to help drive customers to your door?
Do you have the ability to easily update the content on your site regularly to keep it relevant?
Is your website easy to navigate, providing concise information in the least amount of “clicks”?
If not, you may need the help of our creative design team. We have considerable experience in ecommerce and all aspects of site development. We can help you determine your new site navigation, taxonomy and structure, providing you with consultative planning skills so together, we can determine the best course of action -- and then execute to the fullest. We can also provide seamless design integration to your social networks, providing support in establishing your brand and outreach plan for LinkedIn, FaceBook, YouTube, Pinterest, Twitter and others.
There is a new frontier in mapping! Esri,
one of 4CTechnologies' valued business partners, is on the cutting edge
of location and mapping technologies. They recently announced a versatile,
empowering, cloud-based platform for developing, managing and delivering
all of your geospatial content.
The subscription cost is very manageable and this new technology allows you to gain access to an easy-to-use workspace for collaborating with others. As you create your own map, adding custom information and data from a simple Excel spreadsheet, the benefits are obvious. ArcGIS online helps you:
Custom Mobile Application
Development Strategies & Solutions:
We can help define a successful and comprehensive mobile strategy, offering great flexibility and expertise in mobile application development.
Relax... Virtualization is the Answer. As your organization grows, your IT infrastructure expands, leading to an increase in the number of servers, storage devices and applications needed to run your day-to-day business.
Are your clients looking to increase the effectiveness of their marketing efforts? Do they want to know who specifically buys their product? Are they clamoring to figure out who to tap certain market areas? GIS can answer all of these questions and more.
Information technology can help the asphalt industry pave the way to increased margins, future growth, additional services and expanded geographies. The challenge is in finding the right technology solution to grow with your company.
Social connections can help you put a "face" to your corporation and your company's brand image. They garner an open communication exchange environment, increasing your awareness and instilling more trust from your clients and partners.